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MONTHLY Training for Women 40+

Workouts for women who want to build lean, toned muscle in midlife without having to spend hours in the gym. 

Two Levels of Access...Choose the BEST Option for You!

Basic Client Access - Get access to the WORKOUTS IN THE APP

- or -

VIP Client Access - Get  access to the WORKOUTS, full-length follow-along videos, in-app community messenger access, daily accountability, coaching directly with Jen + monthly coaching calls, and LIVE workouts

Workouts will be available as of May 27th.

DOORS CLOSE for this membership on Monday, May 20th, and registration will not open again until Fall of 2024.

  • New Training Cycles Every 4 Weeks

  • 4+ Days a Week

  • Only 20-45 Minutes per Day

Effective Results-Driven Workouts all right in the convenience of the app! 

If you want results, you’ve got to train intentionally!

The STRAIGHT UP STRENGTH Series is a brand new monthly fitness program created specifically for women over 40 who want effective workouts in less time without sacrificing results!

If you are in your late 40s, 50s, and beyond, your hormones are changing…and so is your metabolism!!

If you're a woman over 40 you’ve probably already noticed:

You aren’t seeing much change despite all the cardio you’ve been doing.

It takes forever to recover from HIIT and boot-camp style workouts. 



You notice it's getting harder to maintain your physique.


You struggle to stay consistent and motivated without a plan or accountability in place.


OR….maybe you just want to feel healthier, more fit, and more athletic as you age!



On average women lose 3-8% of muscle mass each decade unless you take steps to preserve it.


Join my exclusive fitness community and gain access to new monthly workouts designed to strengthen and sculpt your body and take your fitness to a whole new level!!


Track your workout progress right in the app for every single workout so you can note your progress from month to month.


Eliminate the overwhelm of choosing which workout to do with a simple to follow schedule that outlines the workout of the day.


Easy to follow demo videos for each exercise in the app. No need to worry about how to do a move anymore; I'll be right there, guiding you on form for every single exercise.


The ability to connect to MyFitnessPal, Apple Watch, Fitbit, Withings Scale, Apple Health App, and many more! Making it easy to track all of your progress and stats in one place!

Become A VIP and you get VIP access to ALL Future Straight Up Strength Programs!

That's right! For as long as you're a part of this monthly membership as a VIP you will be automatically enrolled in all future LIVE Straight Up Strength Programs at NO ADDITIONAL COST! 

"I honestly would never have believed I'd have committed this much to strength program and with a teacher in another country. I find you incredibly relatable as well as inspiring! I also love that you aren't on Instagram constantly lifting your top to show us your six pack!
I'm yoga teacher and old school fitness instructor -
love your teaching points and options - and always use the follow along video. Rarely use the app for much else other than a few notes at the end. Probably time I started recording weight and reps... I also love that it is a program with progression, rather than random follow along videos. Thank you"
The STRAIGHT UP STRENGTH SERIES provides effective and time-efficient workouts all within the convenience of the APP!

Progressive Workouts: These workouts are programmed in  4-week training cycles, each building upon the last to maximize your gains and keep you challenged and motivated.


Community Support: Don't go it alone! Join the community of like-minded women who are there to cheer you on and support you, all within the app.

Elevate your experience with VIP membership and gain direct access to Jen via messenger plus LIVE workouts and coaching calls where you can get personalized guidance, tips, and motivation to ensure you crush your goals!

Want just the workouts, access to the app, and all its features like connecting to your devices? The BASIC STRENGTH SERIES is for you!


Each 4-week training cycle offers a variety of my most popular workouts programmed just for you in a convenient app format.


  • Low Impact HIIT/Metabolic Conditioning:  10-30 min

  • CORE - 10-30 min

  • FLEXIBILITY -20-30 min

  • Even suggested cardio days!

The STRENGTH workouts are designed for "progressive overload," which means the focus will be on increasing strength through increasing weights, reps, and my signature programming techniques. 


All workouts come with a full workout description in the app along with suggested sets, rep ranges, and suggested weights and short video demos with form cues. If you love full-length guided follow-along video workouts, STRAIGHT UP STRENGTH VIP is the ideal option for you!

As a VIP member, you’ll also have direct messenger access to Jen, monthly coaching calls, and special LIVE workouts!!

Hi! I'm Jen,

I’m Jen Kirsch, the 53-year-old personal trainer, nutrition coach, and creator of the STRAIGHT UP STRENGTH series of workout programs. 

Once upon a time, I was a devoted cardio junkie and endurance athlete, but that all changed once I hit my early 40’s (hello hormones and perimenopause!).


That was when  I shifted my training away from all the cardio and started prioritizing strength training.

Don’t get me wrong, I still enjoy cardio (and I include it in almost all my programs), I no longer feel like I spend hours every week sweating it out on the treadmill or the stationary bike in order to reach my physique goals. 

I created the STRAIGHT UP STRENGTH series for midlife women who not only want to build and maintain lean muscle, but they also want to feel stronger and fit so they can maintain vitality in midlife with workouts that allow you to spend less time working out and more time enjoying life without compromising your results.



"I have paid for and never used so many online fitness programs. You and your program have been the perfect fit for a 60-year-old trying to incorporate weights and daily workouts. Thanks!"


"I’m really loving the whole 5.0 program. Love the “schedule” of workouts. For some reason, the accountability factor is HUGE for me. I need someone to tell me when to show up and what to do…lol. Not that way in regular life but for exercise structure, it’s a must for me. I do love that I can switch the workouts around a bit for “life” that pops up and the follow-along videos make me feel like I’m in a group fitness class and not going it alone. Thank you so much for getting my booty in gear again. Also, looking forward to starting the nutrition program as well. Again, you’re the best and I’m grateful for your help!"


"This has been exactly what I needed. The universe hears our calls. I’ve lifted weights most of my life except for the last 5 years- even taught strength training, but I didn’t want to do the ‘old moves’ I knew from the past. Your workouts use creative variations, don’t need a gym, and are the right length of time. I’m gonna hit my 60th bday strong and confident again.💪


So happy to have found you and this program! I really like your style! Thank you🙏🏼"


"I do like the app for many things but I love that the follow-along gives us those “nuances” that can’t be translated into the app. I also love the genuine encouragement I feel from you Jenn as I do the follow-alongs and all the tweaks and modifications that can be made. Super excited to see what you have next for us. I’ve seen some fantastic results and feel stronger and leaner than I have in a long time. Thank you 😊"


"I absolutely LOVE this format, your instruction, and the exercises (okay some I don’t like🤣). In 4 weeks I’ve noticed a huge change in my body (and so has my husband!), and definitely have increased in strength.


Thank you so much!"


"I've never done any strength training before and I've LOVED the program! The program gives me the accountability to get it done - otherwise, I'd start strong and peter out. There are definitely some exercises that I struggle with but I feel so good when I've accomplished a workout. Hoping to create a habit!"



Enrollment will not open again until Fall of 2024, your time is now!

  • What equipment do I need?
    Ideally, you'll have two or three sets of dumbbells ranging from 5 to 8 pounds up to 20 to 25 pounds, depending on your fitness level. Additionally, traditional weight training equipment, a bench, stability ball, and mini bands are utilized. Modifications are given in many cases, however click here if you would like links to suggested equipment.
  • What format do the workouts come in?
    Workouts are stored in the app and programmed in four-week cycles. Each workout includes step-by-step instructions and a space to track your sets, reps, and weights. VIP members also receive full-length follow-along guided videos for a more immersive experience.
  • How long will I have access to these workouts?
    Access to the workouts is provided on a monthly basis. As long as your membership remains active, you'll have uninterrupted access, with billing handled monthly through the app.
  • Can I modify and work around injuries?
    Alternatives are provided for various exercises to accommodate injuries. However, if your injuries significantly limit basic movements like squats, lunges, and push-ups, the program may be challenging. Coaching calls can offer personalized guidance.
  • Is it possible to join later in the summer?
    Currently, enrollment is limited to alumni of my Straight Up Strength programs and recent fitness challenge participants. The next enrollment window will not be until September 2024
  • How many workouts are included in each cycle and how long are they?
    Each week, you'll receive four full-length strength training workouts, averaging 35 to 40 minutes. Additionally, shorter core, flexibility, and HIIT workouts are provided as add-ons, ranging from 10 to 20 minutes.
  • I've been a part of several of your programs. Will those be available in the app?
    No, you'll still access your other programs on the website
  • Can I retain my access to STRAIGHT UP STRENGTH 5.0 in the app?
    If you registered for 5.0 you will retain access to the program within the app for as long as your continuity membership remains active, regardless of whether you are a basic or VIP member.
  • Will there be a Straight Up Strength 6.0, and if so when?
    The next Straight Up Strength 8 week program is tentatively scheduled for September 22, 2024. By selecting the VIP option, you'll automatically be enrolled in Straight Up Strength 6.0 when the new cohort begins. Keep in mind, Straight Up Strength offers enhanced coaching and additional features beyond the monthly continuity…. By opting for the continuity VIP option now, your access to 6.0 will be included in your membership. As well as all future Straight Up Strength Programs, for as long as you remain a VIP Member.
  • Is the continuity VIP or BASIC good for beginners?
    This program is not a beginner program. It's assumed that you have some experience with strength training. If you are new to training in this capacity, check out the STRONGER U Basics program HERE. Feel free to us for guidance on the best fit for you.
  • What if I can't do four workouts per week?
    Consistency is key, but the workouts in the program allow for a level of flexibility. For best results, aim for at least three workouts per week adjusting as needed for busy weeks or unpredictable schedules.
  • What if I'm doing another program or app?
    Consider your current fitness level and listen to your body. Overtraining may hinder results, so focus on quality over quantity. Choose the program that aligns best with your goals and recovery needs.
  • Do the workouts include full length videos?
    The workouts in the BASIC STRENGTH Series include demo videos or cues for each exercise. STRAIGHT UP VIP members gain access to full-length follow-along guided videos in addition to the features offered in the app and the added coaching support with messenger access and LIVE monthly events.
  • What if I'm over 60? Can I still do this program?
    Can I still join? Yes absolutely!! The program is suitable for all adult women…(my clients range in age from mid 40’s to 70 + years old. As long as you have a good fitness level and no significant injuries, you're welcome to participate!!
  • What's your refund policy?
    If you decide within the first seven days of joining that this isn't suitable for you, simply reach out for a refund of the first month's fee. Membership is month-to-month, allowing you to cancel anytime without further charges. NO long term commitment necessary. If you cancel beyond the initial seven days you will not be given any prorated refund. You will maintain access to the app until the end of that billing cycle and then your access will be removed on the day that in which you would have normally been charged.
  • What if I want to do all LIVE workouts?
    I teach live 3x per week and each workout is 60 minutes. If you have questions about that option please click here to book a LIVE class.
  • Do I have to join FB?
    Facebook is not a requirement of the program however it's a great way to connect with other women in my community outside of the app.
  • Upgrade Policy for VIP and BASIC
    To ensure a smooth transition between Basic and VIP memberships, we have established the following guidelines, especially around the time of the STRAIGHT UP STRENGTH 8 week coaching program. Upgrades from Basic to VIP are not allowed within 45 days prior to any STRAIGHT UP STRENGTH event. Downgrade Restrictions: After becoming a VIP member, you cannot downgrade to Basic for at least 45 days after the completion of STRAIGHT UP STRENGTH. If you cancel your membership prior to the start of STRAIGHT UP STRENGTH you will have the option to register separately for the program when registration opens in September. For assistance with your membership, please contact our support team. Thank you for your understanding and cooperation.

DISCLAIMER: These workouts are designed for educational and sharing purposes, and you follow them at your own risk. You are an adult, capable of listening to your body and knowing what it can and can’t handle. I have done my best to prepare you for a safe and effective workout, but please speak with your physician before starting any fitness program, especially if you are at a higher risk for illness and injury. Jennifer Kirsch and Jennifer Kirsch Fitness, LLC assume no risk or liability for your voluntary participation in this program.

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