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ELEVATE YOUR Fitness

STRAIGHT UP STRENGTH SERIES 

MONTHLY Training for Women 40+

Workouts for women who want to build lean, toned muscle in midlife without having to spend hours in the gym. 

Two Levels of Access...Choose the BEST Option for You!

STRAIGHT UP STRENGTH SERIES  | Access to monthly self paced programming right in the app.

or -

STRAIGHT UP STRENGTH ✨VIP✨ | New Workouts Weekly!! Full length follow-along videos, in-app community messenger access, daily accountability, and LIVE workouts

SUMMER PROGRAM BEGINS | Monday, July 7th

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  • New Training Cycles Every 4 Weeks

  • 4+ Days a Week

  • Only 20-45 Minutes per Day

Effective Results-Driven Workouts all right in the convenience of the app! 

If you want results, you’ve got to train intentionally!

The STRAIGHT UP STRENGTH Series is a brand new monthly fitness program created specifically for women over 40 who want effective workouts in less time without sacrificing results!

ENROLL NOW!! Summer Training Program starts July 7, 2025 

If you are in your late 40s, 50s, and beyond, your hormones are changing…and so is your metabolism!!


If you’re a woman 40+ feeling like the old routines just aren’t cutting it you’re not alone—and you’re not stuck. Straight Up Strength was built for this exact season of life.

You aren’t seeing much change despite all the cardio you’ve been doing.

It takes forever to recover from HIIT and boot-camp style workouts. 

 

 

You notice it's getting harder to maintain your physique.

 

You struggle to stay consistent and motivated without a plan or accountability in place.

 

OR….maybe you just want to feel healthier, more fit, and more athletic as you age!

ENROLL NOW!! Summer Training Program starts July 7, 2025 

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MUSCLE IS THE SOLUTION FOR MIDLIFE WOMEN WHO WANT A HEALTHY AND RESPONSIVE METABOLISM.

On average women lose 3-8% of muscle mass each decade unless you take steps to preserve it.

LOOK INSIDE THE APP

Join my exclusive fitness community and gain access to new monthly workouts designed to strengthen and sculpt your body and take your fitness to a whole new level!!

TRACKING

Track your workout progress right in the app for every single workout so you can note your progress from month to month.

CALENDAR

Eliminate the overwhelm of choosing which workout to do with a simple to follow schedule that outlines the workout of the day.

VIDEOS

Easy to follow demo videos for each exercise in the app. No need to worry about how to do a move anymore; I'll be right there, guiding you on form for every single exercise.

CONNECTION TO OTHER APPS

The ability to connect to MyFitnessPal, Apple Watch, Fitbit, Withings Scale, Apple Health App, and many more! Making it easy to track all of your progress and stats in one place!

SUS and SUS VIP Offers
Become A VIP and you get VIP access to ALL Future Straight Up Strength Programs!

That's right! For as long as you're a part of this monthly membership as a VIP you will be automatically enrolled in all future LIVE Straight Up Strength Programs at NO ADDITIONAL COST! 

ENROLL NOW!! Summer Training Program starts July 7, 2025 

"I honestly would never have believed I'd have committed this much to strength program and with a teacher in another country. I find you incredibly relatable as well as inspiring! I also love that you aren't on Instagram constantly lifting your top to show us your six pack!
 
I'm yoga teacher and old school fitness instructor -
love your teaching points and options - and always use the follow along video. Rarely use the app for much else other than a few notes at the end. Probably time I started recording weight and reps... I also love that it is a program with progression, rather than random follow along videos. Thank you"
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The STRAIGHT UP STRENGTH SERIES provides effective and time-efficient workouts all within the convenience of the APP!

Progressive Workouts: These workouts are programmed in  4-week training cycles, each building upon the last to maximize your gains and keep you challenged and motivated.

 

Community Support: Don't go it alone! Join the community of like-minded women who are there to cheer you on and support you, all within the app.

Elevate your experience with VIP membership and gain direct access to Jen via messenger plus LIVE workouts and coaching calls where you can get personalized guidance, tips, and motivation to ensure you crush your goals!

Want just the workouts, access to the app, and all its features like connecting to your devices? Then SUS is for you!

DONE FOR YOU PROGRAMMING

Each 4-week training cycle offers a variety of my most popular workouts programmed just for you in a convenient app format.

  • SIGNATURE STRENGTH WORKOUTS - 30-40 min

  • Low Impact HIIT/Metabolic Conditioning:  10-30 min

  • CORE - 10-30 min

  • FLEXIBILITY -20-30 min

  • Even suggested cardio days!

The STRENGTH workouts are designed for "progressive overload," which means the focus will be on increasing strength through increasing weights, reps, and my signature programming techniques. 

VIDEOS FOR EACH WORKOUT

All workouts come with a full workout description in the app along with suggested sets, rep ranges, and suggested weights and short video demos with form cues. If you love full-length guided follow-along video workouts, STRAIGHT UP STRENGTH VIP is the ideal option for you!

As a VIP member, you’ll also have direct messenger access to Jen, monthly coaching calls, and special LIVE workouts!!

ENROLL NOW!! Summer Training Program starts July 7, 2025 

Hi! I'm Jen,

I’m Jen Kirsch, the 53-year-old personal trainer, nutrition coach, and creator of the STRAIGHT UP STRENGTH series of workout programs. 

Once upon a time, I was a devoted cardio junkie and endurance athlete, but that all changed once I hit my early 40’s (hello hormones and perimenopause!).

 

That was when  I shifted my training away from all the cardio and started prioritizing strength training.

Don’t get me wrong, I still enjoy cardio (and I include it in almost all my programs), I no longer feel like I spend hours every week sweating it out on the treadmill or the stationary bike in order to reach my physique goals. 

I created the STRAIGHT UP STRENGTH series for midlife women who not only want to build and maintain lean muscle, but they also want to feel stronger and fit so they can maintain vitality in midlife with workouts that allow you to spend less time working out and more time enjoying life without compromising your results.

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PERFECT FIT

"I have paid for and never used so many online fitness programs. You and your program have been the perfect fit for a 60-year-old trying to incorporate weights and daily workouts. Thanks!"

ACCOUNTABILITY FACTOR IS HUGE FOR ME!

"I’m really loving the whole 5.0 program. Love the “schedule” of workouts. For some reason, the accountability factor is HUGE for me. I need someone to tell me when to show up and what to do…lol. Not that way in regular life but for exercise structure, it’s a must for me. I do love that I can switch the workouts around a bit for “life” that pops up and the follow-along videos make me feel like I’m in a group fitness class and not going it alone. Thank you so much for getting my booty in gear again. Also, looking forward to starting the nutrition program as well. Again, you’re the best and I’m grateful for your help!"

EXACTLY WHAT I NEEDED!

"This has been exactly what I needed. The universe hears our calls. I’ve lifted weights most of my life except for the last 5 years- even taught strength training, but I didn’t want to do the ‘old moves’ I knew from the past. Your workouts use creative variations, don’t need a gym, and are the right length of time. I’m gonna hit my 60th bday strong and confident again.💪

 

So happy to have found you and this program! I really like your style! Thank you🙏🏼"

LOVE THE GENUINE ENCOURAGEMENT

"I do like the app for many things but I love that the follow-along gives us those “nuances” that can’t be translated into the app. I also love the genuine encouragement I feel from you Jenn as I do the follow-alongs and all the tweaks and modifications that can be made. Super excited to see what you have next for us. I’ve seen some fantastic results and feel stronger and leaner than I have in a long time. Thank you 😊"

LOVE THE FORMAT

"I absolutely LOVE this format, your instruction, and the exercises (okay some I don’t like🤣). In 4 weeks I’ve noticed a huge change in my body (and so has my husband!), and definitely have increased in strength.

 

Thank you so much!"

PUSH MYSELF IN GREAT WAYS

"I've never done any strength training before and I've LOVED the program! The program gives me the accountability to get it done - otherwise, I'd start strong and peter out. There are definitely some exercises that I struggle with but I feel so good when I've accomplished a workout. Hoping to create a habit!"

WHICH IS BEST FOR YOU SUS OR A SUS VIP MEMBERSHIP???

START BY ENTERING YOUR NAME AND EMAIL BELOW AND ON THE NEXT PAGE YOU WILL MAKE YOUR SELECTION!

Sign up now, your New Training Program will begin Monday, June 2nd!

Once doors close on June 1st, doors will not open again until late Fall 2025. 

SUS and SUS VIP Offers

Frequently Asked Questions

DISCLAIMER: These workouts are designed for educational and sharing purposes, and you follow them at your own risk. You are an adult, capable of listening to your body and knowing what it can and can’t handle. I have done my best to prepare you for a safe and effective workout, but please speak with your physician before starting any fitness program, especially if you are at a higher risk for illness and injury. Jennifer Kirsch and Jennifer Kirsch Fitness, LLC assume no risk or liability for your voluntary participation in this program.

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