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⏰ REGISTRATION EXTENDED — THIS WEEKEND ONLY!
Join the Summer Strength Series by June 1 at midnight and start strong on June 2.

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ELEVATE YOUR Fitness

STRAIGHT UP STRENGTH SERIES APP MEMBERSHIP FOR WOMEN 

At-home workouts for midilfe women who want to build lean mucle and strength. No gym required.


Your Summer Strength Series workouts drop in the app on June 2—just in time to kick off a strong summer!

🌞 SUMMER BONUS BUNDLE  THIS WEEKEND ONLY

Included when you join this weekend only—these tools aren’t just “nice to have”… they’re exactly what you need to stay on track when life gets busy.


Because starting strong is great—but staying consistent?
That’s where the real transformation happens.

😎 SUMMER EXPRESS WORKOUTS  – Short on time? These 20-minute sessions are your go-to when life gets hectic—but you still want to move, lift, and stay consistent.
No skipping, no guilt—just simple strength, fast. ($99 Value)

😎 STRONG ON THE GO – Whether you’re traveling, in a hotel, or just don’t have equipment handy—these all-bodyweight workouts make it easy to keep showing up.
Perfect for summer vacations, road trips, or busy weekends. ($99 Value)

😎 PHYSIQUE FINISHERS –These cardio-based conditioning workouts are designed to complement your strength training and help you build muscle and burn fat.
Think short, effective finishers that leave you feeling accomplished.($129 value)

 

😎 STRETCH SESSIONS –Guided routines to help you recover better, move easier, and feel less stiff.
Because feeling strong is great—but feeling mobile and pain-free is the real win.($99 value)

 

😎 MONTHLY COMMUNITY CONNECTION CALL – These monthly connection calls are your chance to check in, get inspired, ask questions, and stay anchored to your goals—without feeling like you're doing it all on your own.
Whether you need a little motivation, a quick mindset reset, or just want to feel seen… this is your space.
(Priceless)

Beach Vacation

This is not just workouts....this is your summer survival kit 

When you join this MEMORIAL DAY WEEKEND, you’re not just getting workouts—you’re getting a full system to help you stay consistent, feel strong, and actually enjoy the process all summer long for just $49 per month.


Think of it as your summer strength survival kit: built for busy days, travel plans, low motivation, and everything in between.

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  • New Training Cycles Every 4 Weeks

  • 4 Workouts Per Week

  • Only 30-40 Minutes per Day

Effective Results-Driven Workouts all right in the convenience of the APP! 

The SUMMER STRAIGHT UP STRENGTH SERIES is a brand new monthly fitness program created specifically for women over 40 who want effective workouts in less time without sacrificing results!

Workouts start June 2, but you can begin anytime.
It’s 100% self-paced—so no pressure, no falling behind, and no guilt.
Just a smart, flexible plan that fits your life.

JOIN THE STRAIGHT UP STRENGTH SUMMER SERIES

Summer APP ACCESS BEGINS Monday June 2nd

If you are in your late 40s, 50s, and beyond, your hormones are changing…and so is your metabolism!!

You’re definitely not imagining it.

If your energy isn’t what it used to be…your go-to workouts leave you more drained than strong…


If you’re tired of programs built for 25-year-olds with endless free time…or you've lost the motivation you used to have...

You’re in the right place.

The Summer Strength Series was made for midilfe women who want to train smarter—not harder—and feel strong in a body that’s changing. No fads, no fluff, just real results with a plan that works with your life.

​​

  • 💪 PROGRESSIVE PROGRAMMING — Choose the structure that fits you: a guided 8-week plan or fresh workouts every month.

  • 🧘 LOW IMPACT — Workouts that challenge you without wrecking your joints or leaving you wiped out.

  • 📲 ZERO GUESSWORK— Track your progress, follow your schedule, and stay on course—all in one easy place.

  • 🤝 COMMUNITY+ CONNECTION— You’re not doing this alone. Get support, guidance, and real connection with every step.

Your app access begins Monday, June 2nd and you can start your workouts anytime! 

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MUSCLE IS THE SOLUTION (Not More Cardio)

On average, women lose 3–8% of muscle mass each decade. But strength training can flip the script—improving your metabolism, energy, and confidence at every stage.

And no, it doesn’t take hours in the gym or high-impact punishment to make it happen.

Let me show you a better way.

JOIN THE SUMMER STRENGTH SERIES 

This is your summer training plan—built to help you stay strong, consistent, and energized all season.
Pick the track that fits you best—right inside the app.​

💛 STRAIGHT UP STRENGTH 

8-WEEK SIGNATURE PROGRAM. ($229 Value)

Structured. Progressive. Built for confident beginners and intermediate lifters who want a clear, purpose-driven plan.


Perfect if you're ready to commit, get stronger, and actually see the change.​

🩵 STRONGER U 

STRENGTH WORKOUTS FOR BEGINNERS AND BEYOND


Fresh workouts delivered every 4 weeks--great if you’re just getting started or want a more relaxed pace with plenty of variety.


 

Whichever you choose, you’ll get access to the full app experience—with demo videos, calendar views, progress tracking, and more.

SUMMER SERIES Workouts drop to the app on June 2nd

LOOK INSIDE THE APP

Join my exclusive fitness community and gain access to new monthly workouts designed to strengthen and sculpt your body and take your fitness to a whole new level!!

TRACKING

Easily monitor your progress every step of the way

CALENDAR

Know exactly what to do and when to do it

VIDEOS

Short, clear exercise demos to guide your form

CONNECTION TO OTHER APPS

Sync with MyFitnessPal, Apple Watch, and more

"I honestly would never have believed I'd have committed this much to strength program and with a teacher in another country. I find you incredibly relatable as well as inspiring! I also love that you aren't on Instagram constantly lifting your top to show us your six pack!
 
I'm yoga teacher and old school fitness instructor -
love your teaching points and options - and always use the follow along video. Rarely use the app for much else other than a few notes at the end. Probably time I started recording weight and reps... I also love that it is a program with progression, rather than random follow along videos. Thank you"
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The SUMMER STRAIGHT UP STRENGTH MONTHLY provides effective and time-efficient workouts all within the convenience of the APP!

Progressive Workouts: These workouts are programmed in  4-week training cycles, each building upon the last to maximize your gains and keep you challenged and motivated.

 

Community Support: Don't go it alone! Join the community of like-minded women who are there to cheer you on and support you, all within the app.

​Want just the workouts, access to the app, and all its features like connecting to your devices? Then STRAIGHT UP STRENGTH MONTHLY is for you!

DONE FOR YOU PROGRAMMING

Each 4-week training cycle offers a variety of my most popular workouts programmed just for you in a convenient app format.

  • SIGNATURE STRENGTH WORKOUTS - 30-40 min

  • Low Impact HIIT/Metabolic Conditioning:  25-30 min

  • CORE - 25-30 min

  • FLEXIBILITY -20-30 min

  • PLUS a BONUS ON DEMAND Section

You’ve got two complete programs to choose from—based on how you like to train.

You’ve got two full programs to choose from—both designed to help you get stronger and stay consistent this summer.

💛 STRAIGHT UP STRENGTH is my signature 8-week plan with follow-along videos. It blends progressive strength training with core and conditioning workouts for a well-rounded approach.

🩵 STRONGER U Series delivers monthly, strength-based programming that’s fully scheduled in the app and scalable for any level—perfect if you want a steady rhythm without the extras.

 

Choose the path that fits you best—and change course anytime.


Both programs use my proven method to help you lift smarter, build muscle, and feel good in your body throughout the summer and beyond.

Your workouts will start Monday, June 2nd.

Hi! I'm Jen,

I’m Jen Kirsch—a 54-year-old personal trainer, nutrition coach, and creator of STRAIGHT UP STRENGTH.

 

Back in the day, I was your classic cardio junkie and endurance athlete. But when I hit my 40s (hello hormones and perimenopause!), my priorities started to shift.

 

That’s when I discovered the power of strength training.

Now, don’t get me wrong—I still love a good cardio session, and you’ll find it in most of my programs. But these days, I’m all about efficient workouts that build real strength without hours on the treadmill. I designed the STRAIGHT UP STRENGTH SERIES for midlife women who want to feel strong, fit, and energized. With these workouts, you’ll spend less time working out and more time enjoying life—all while building lean muscle and staying vibrant in midlife.

SUMMER SERIES workouts drop to the app June 2nd.

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PERFECT FIT

"I have paid for and never used so many online fitness programs. You and your program have been the perfect fit for a 60-year-old trying to incorporate weights and daily workouts. Thanks!"

ACCOUNTABILITY FACTOR IS HUGE FOR ME!

"I’m really loving the whole program. Love the “schedule” of workouts. For some reason, the accountability factor is HUGE for me. I need someone to tell me when to show up and what to do…lol. Not that way in regular life but for exercise structure, it’s a must for me. I do love that I can switch the workouts around a bit for “life” that pops up.

Thank you so much for getting my booty in gear again. Also, looking forward to starting the nutrition program as well. Again, you’re the best and I’m grateful for your help!"

EXACTLY WHAT I NEEDED!

"This has been exactly what I needed. The universe hears our calls. I’ve lifted weights most of my life except for the last 5 years- even taught strength training, but I didn’t want to do the ‘old moves’ I knew from the past. Your workouts use creative variations, don’t need a gym, and are the right length of time. I’m gonna hit my 60th bday strong and confident again.💪

 

So happy to have found you and this program! I really like your style! Thank you🙏🏼"

LOVE THE GENUINE ENCOURAGEMENT

"I do like the app for many things but I love that I can work at my own pace and my own schedule.  I’ve seen some fantastic results and feel stronger and leaner than I have in a long time. Thank you 😊"

LOVE THE FORMAT

"I absolutely LOVE this format and the exercises (okay some I don’t like🤣). In 4 weeks I’ve noticed a huge change in my body (and so has my husband!), and definitely have increased in strength.

 

Thank you so much!"

PUSH MYSELF IN GREAT WAYS

"I've never done any strength training before and I've LOVED the APP! The app gives me the accountability to get it done - otherwise, I'd start strong and peter out. There are definitely some exercises that I struggle with but I feel so good when I've accomplished a workout. Hoping to create a habit!"

Enter your name and email below to get started. You’ll be taken to my training app to complete your payment. Your first set of workouts will be delivered inside the app on June 2, and that’s also when your subscription officially begins!

Frequently Asked Questions

DISCLAIMER: These workouts are designed for educational and sharing purposes, and you follow them at your own risk. You are an adult, capable of listening to your body and knowing what it can and can’t handle. I have done my best to prepare you for a safe and effective workout, but please speak with your physician before starting any fitness program, especially if you are at a higher risk for illness and injury. Jennifer Kirsch and Jennifer Kirsch Fitness, LLC assume no risk or liability for your voluntary participation in this program.

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