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Join the #STRONGERin7 FREE Fitness Challenge! Kickstart Your Fitness Goals in 7 Days

For women over 40 who want high-quality workouts from an experienced coach who understands exactly what you need!

Comming Fall 2024


  • Guided follow along workouts with certified personal trainer Jen Kirsch

  • Instructing and Coaching to ensure every workout is safe and effective

  • Stream these workouts ANYTIME during the 7 Days

  • Daily Emails and Closed Community in the APP for accountability!!

  • Complete 5 workouts in 7 Days and be eligible for 1 of 5 prizes valued at over $500

  • Video-based workouts hosted in the APP, 20-30 minutes each

  • Daily coaching in the app and via email for an extra layer of accountability




     Dumbbells and Bodyweight


     Legs and glutes focused


     Bodyweight Core + Stretch


     No impact, just dumbbells


     Metabolic Strength + Conditioning

Comming Fall 2024


Women 40, 50, and 60 who want high-quality workouts from an experienced coach who understands exactly what you need at this stage of life!


You struggle with getting (and staying) motivated and you want a little accountability and connection to a community of like-minded women.


You are ready to kickstart your fitness and want to leave each workout feeling empowered and strong rather than depleted and discouraged.

Hi I'm Jen

Certified Fitness and Nutrition Coach for women over 40.

With over
28 years of experience under my belt, I’ve coached thousands of women to get noticeable results with my at-home STRAIGHT-UP STRENGTH and STRONGER U programs.

Women over 40 need different workout strategies in midlife and into menopause.

If you have tried all the fitness ‘trends’ and you feel like nothing ever really gives you the results you want.

STRENGTH training is the missing link!

Comming Fall 2024

I believe full-body strength training is the most effective and efficient way to achieve a lean physique…I’ve been using this system with my private clients so I know it works.

I Can't Wait To Continue With Your Programs!

"I absolutely loved the entire format. Very easy to follow. I look forward to these workouts each day. You are extremely motivating and your instruction is so detailed. I can’t wait to continue with your programs and look forward to seeing continued results. THANK YOU 🥰"

- Barbara

So Happy I Found You!

"I’m all in for strength, I guess I love the challenge of it. I had to take a break from HIIT training so doing more strength felt really good and I am happy to have made the switch… even though there are days when I’m reluctant to press play 🤣
Generally, I feel like I’m working out with my own trainer; you make me laugh with your stories and you are REAL about the whole process. Do I wish I had arms like yours? YES! Is that realistic? NO! So happy to have found you on Insta: I was following along with another lady on Insta - and I could keep up…but she’s very HIIT heavy and her demographic audience is much younger than me. With you, I feel stronger and meeting personal goals…with a person my age! 🫶"

- Nancy

  • What equipment do I need?
    Ideally, you'll have two or three sets of dumbbells ranging from 5 to 8 pounds up to 20 to 25 pounds, depending on your fitness level. Additionally, traditional weight training equipment, a bench, stability ball, and mini bands are utilized. Modifications are given in many cases, however click here if you would like links to suggested equipment.
  • What format do the workouts come in?
    Workouts are stored in the app and programmed in four-week cycles. Each workout includes step-by-step instructions and a space to track your sets, reps, and weights. VIP members also receive full-length follow-along guided videos for a more immersive experience.
  • How long will I have access to these workouts?
    Access to the workouts is provided on a monthly basis. As long as your membership remains active, you'll have uninterrupted access, with billing handled monthly through the app.
  • Can I modify and work around injuries?
    Alternatives are provided for various exercises to accommodate injuries. However, if your injuries significantly limit basic movements like squats, lunges, and push-ups, the program may be challenging. Coaching calls can offer personalized guidance.
  • Is it possible to join later in the summer?
    Currently, enrollment is limited to alumni of my Straight Up Strength programs and recent fitness challenge participants. The next enrollment window will not be until September 2024
  • How many workouts are included in each cycle and how long are they?
    Each week, you'll receive four full-length strength training workouts, averaging 35 to 40 minutes. Additionally, shorter core, flexibility, and HIIT workouts are provided as add-ons, ranging from 10 to 20 minutes.
  • I've been a part of several of your programs. Will those be available in the app?
    No, you'll still access your other programs on the website
  • Can I retain my access to STRAIGHT UP STRENGTH 5.0 in the app?
    If you registered for 5.0 you will retain access to the program within the app for as long as your continuity membership remains active, regardless of whether you are a basic or VIP member.
  • Will there be a Straight Up Strength 6.0, and if so when?
    The next Straight Up Strength 8 week program is tentatively scheduled for September 22, 2024. By selecting the VIP option, you'll automatically be enrolled in Straight Up Strength 6.0 when the new cohort begins. Keep in mind, Straight Up Strength offers enhanced coaching and additional features beyond the monthly continuity…. By opting for the continuity VIP option now, your access to 6.0 will be included in your membership. As well as all future Straight Up Strength Programs, for as long as you remain a VIP Member.
  • Is the continuity VIP or BASIC good for beginners?
    This program is not a beginner program. It's assumed that you have some experience with strength training. If you are new to training in this capacity, check out the STRONGER U Basics program HERE. Feel free to us for guidance on the best fit for you.
  • What if I can't do four workouts per week?
    Consistency is key, but the workouts in the program allow for a level of flexibility. For best results, aim for at least three workouts per week adjusting as needed for busy weeks or unpredictable schedules.
  • What if I'm doing another program or app?
    Consider your current fitness level and listen to your body. Overtraining may hinder results, so focus on quality over quantity. Choose the program that aligns best with your goals and recovery needs.
  • Do the workouts include full length videos?
    The workouts in the BASIC STRENGTH Series include demo videos or cues for each exercise. STRAIGHT UP VIP members gain access to full-length follow-along guided videos in addition to the features offered in the app and the added coaching support with messenger access and LIVE monthly events.
  • What if I'm over 60? Can I still do this program?
    Can I still join? Yes absolutely!! The program is suitable for all adult women…(my clients range in age from mid 40’s to 70 + years old. As long as you have a good fitness level and no significant injuries, you're welcome to participate!!
  • What's your refund policy?
    If you decide within the first seven days of joining that this isn't suitable for you, simply reach out for a refund of the first month's fee. Membership is month-to-month, allowing you to cancel anytime without further charges. NO long term commitment necessary. If you cancel beyond the initial seven days you will not be given any prorated refund. You will maintain access to the app until the end of that billing cycle and then your access will be removed on the day that in which you would have normally been charged.
  • What if I want to do all LIVE workouts?
    I teach live 3x per week and each workout is 60 minutes. If you have questions about that option please click here to book a LIVE class.
  • Do I have to join FB?
    Facebook is not a requirement of the program however it's a great way to connect with other women in my community outside of the app.
  • Upgrade Policy for VIP and BASIC
    To ensure a smooth transition between Basic and VIP memberships, we have established the following guidelines, especially around the time of the STRAIGHT UP STRENGTH 8 week coaching program. Upgrades from Basic to VIP are not allowed within 45 days prior to any STRAIGHT UP STRENGTH event. Downgrade Restrictions: After becoming a VIP member, you cannot downgrade to Basic for at least 45 days after the completion of STRAIGHT UP STRENGTH. If you cancel your membership prior to the start of STRAIGHT UP STRENGTH you will have the option to register separately for the program when registration opens in September. For assistance with your membership, please contact our support team. Thank you for your understanding and cooperation.

Join the waitlist by dropping your name and email below!

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