Discover the system that's helped thousands of women get strong and build lean muscle without ever setting foot in the gym.
What if I told you that you can get incredible results right from home without fancy or expensive equipment?
I’ve coached over 2,000 women using the STRAIGHT UP STRENGTH principles, and one thing is clear, these workouts deliver results.
And let's be real, staying consistent with your workouts is nearly impossible when you don’t have the time (or motivation) to get to the gym.
That’s where my proven training system comes in.
No more second-guessing. No more wasted time.
Just a clear, effective plan that fits into your life—in less than 40 minutes a day.
Coming Fall 2026! Be the first to know when doors open and get early action takers bonuses and discounts.
HERE'S WHAT'S WAITING FOR YOU INSIDE STRAIGHT UP STRENGTH👇🏻
4 WORKOUTS EACH WEEK FEATURING FULL-LENGTH follow-along videos — just press play and train with me as I pace you 'in real time' through every workout , or use the app to go at your own pace. Every workout is designed to help you build strength and confidence without the guesswork.
Private in-app messaging + community support — stay connected, encouraged, and never feel like you’re doing it alone.
Coaching & Connection Calls (every other week) — This is your chance to connect outside the app: ask questions, celebrate wins, and leave with the clarity and motivation to keep going strong.
✨ EXTRA BONUS PERKS ✨
(Because I Love Spoiling My Clients)
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4 LIVE WORKOUTS— train with me in real time (and yes, you’ll get the replays if you can’t make it live).
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CORE MOBILITY + STRETCH — to keep you moving well, recovering better, and feeling your best.
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LOW IMPACT HIIT CARDIO — perfect for when you want a quick, sweaty finisher without the joint stress.
Coming Fall 2026! Be the first to know when doors open and get early action takers bonuses and discounts.
FITNESS AT YOUR FINGERTIPS
Upon registration for the STRAIGHT UP STRENGTH, you'll get immediate access to your Trainerize app account and your START STRONG workouts so you can get started as soon as you like!
No more guessing what workouts to do or when; it's all programmed for you right in the app!
Coming Fall 2026! Be the first to know when doors open and get early action takers bonuses and discounts.
WORKOUTS YOU'LL ACTUALLY LOOK FORWARD TO!
Tired of working out alone in your basement, feeling totally uninspired and bored out of your mind?
You start a workout, go through the motions, but deep down, you’re over it.
You’re not seeing real progress, and honestly? You’re dreading it before you even begin.
It’s time for a change.
You need a reason to show up. A reason to push play, pick up those weights, and actually look forward to training again.
Because when your workouts feel good, when they challenge you just enough and keep you engaged—you don’t just stick with them. You GET RESULTS 💪🏻
That’s exactly why I created STRAIGHT UP STRENGTH.
This isn’t just another online app—it’s a system designed to keep you progressing, getting stronger, and seeing results without burning you out.
✔️ Build lean muscle & burn fat with strategic strength workouts for midlife women
✔️ Train smarter—so you feel stronger, not exhausted
✔️ No fancy gym required—just minimal equipment & a solid plan
Strength Training should feel empowering—not like a punishment.
What do you say we make your workouts something you actually look forward to?
Coming Fall 2026! Be the first to know when doors open and get early action takers bonuses and discounts.
MUSCLE IS THE ANSWER
We all know staying in shape as you get older takes effort. Like, a lot more.
At age 55, I can honestly tell you that the hours of endless cardio and light weights that got me kept me in shape in my 20’s and 30’s simply doesn’t cut it anymore.
We know why this is, but yet too many women aren't making strength training enough of a priority. If you want to feel and look lean and fit in midlife and beyond, you're going to need to start strenth training.
But let’s be real—having the information is one thing… actually DOING it is another.
That’s why I’m inviting you to get the structure, accountability, and expert support you need to turn your plan into RESULTS.
Whether you consider yourself a more of a beginner or you are a seasoned fitness enthusiast STRAIGHT UP STRENGTH is for YOU.
I offer modifications for all workouts including low-impact options, and make substitutions for common issues like wrists and shoulders that are common amoung midlife women.
WHAT CAN YOU EXPECT FROM STRAIGHT UP STRENGTH
32 UNIQUE FUNCTIONAL STRENGTH BASED WORKOUTS
Designed to challenge your strength, burn fat and build lean muscle. Since every workout is unique....you'll never plateau or get bored!
All workouts include a 5 min warm up and are between 30-40 min each.
FOLLOW ALONG FULL LENGTH VIDEOS + WORKOUTS IN THE APP
This program provides the option of follow along video or working at your own pace within the app! This is the best of both worlds and allows you to train at a level most comfortable for YOU!
IN APP ACCESS + VIDEO and TRACKING YOUR PROGRESS
Upon registration you will receive a link to set up the app where you can connect with me directly via messenger for any questions that come up for you during the course of the program.
WEEKLY LIVE WORKOUTS AND COACHING
Each week I’ll be hosting a LIVE workout or a Q+A Coaching Call where we’ll have the opportunity to connect on a deeper level outside of the app!! These sessions are a great way to get a little ‘extra help’ if you need it or you just want to say hi!
THE STRAIGHT UP STRENGTH SYSTEM
Your step-by-step guide to building strength, staying consistent, and seeing real results—all in less than 40 minutes a day.
WEEK 1-2: Build the Foundation
✔️ Learn the key movement patterns for strength, stability, and proper form
✔️ Establish your baseline strength and get comfortable with the workouts
✔️ Start tracking progress so you can see measurable results
✔️ Get support on our bi-weekly coaching call to stay on track
WEEK 3-4: Progress & Confidence
✔️ Increase intensity with smart progressions (more reps, weight, or time under tension)
✔️ Fine-tune technique to ensure proper form and injury prevention
✔️ Notice changes in strength, endurance, and energy levels
✔️ Midway check-in for accountability and motivation
WEEK 5-6: Strength & Momentum
✔️ Challenge your muscles with heavier weights or advanced variations
✔️ Push past plateaus with progressive overload strategies
✔️ Refine your routine to fit YOUR lifestyle and goals
✔️ Stay motivated with ongoing coaching and support
WEEK 7-8: Own Your Results
✔️ Feel stronger, leaner, and more confident in your body
✔️ Learn how to continue progressing independently after the program
✔️ Master sustainable habits that keep you consistent for life
✔️ Celebrate your progress—and set new goals!
Coming Fall 2026! Be the first to know when doors open and get early action takers bonuses and discounts.
DON'T JUST TAKE MY WORD FOR IT!
READ WHAT OTHERS ARE SAYING!
FINALLY - A STRENGTH TRAINING PROGRAM GEARED TOWARD THE UNIQUE NEEDS OF WOMEN IN MIDLIFE
Throughout all 8 weeks of STRAIGHT UP STRENGTH, I’ll be coaching you every step of the way—both in the app and through video coaching all for less than one private training session!!
No more wondering what exactly to do or how to modify a workout so that it's still effective—I’ll be right there with you, guiding you through every workout.
Women tell me their favorite part of this program is that it feels like having a trainer right in their home! (at a fraction of the price!!)
Hey there! I’m Jen Kirsch—certified personal trainer, nutrition coach, and your soon-to-be biggest cheerleader.
I’ve spent nearly 30 years in the fitness industry helping women in midlife get stronger, leaner, and more confident (without living in the gym).
I’m also a 54-year-old wife and mom of three who’s lived through the curveballs, the setbacks, and the menopausal roller coaster—and come out stronger on the other side.
So trust me, I get it—it’s not always easy to feel good in your body at this stage of life.
That’s exactly why I created Straight Up Strength. It’s the system I use myself and with thousands of clients to finally ditch the “start and stop” cycle and see real results with simple, doable workouts you’ll actually look forward to without leaving you exhausted or sore for days.
Strength training isn’t about punishing yourself—it’s about feeling strong, confident, and unstoppable in your own skin.
And I can’t wait to show you how to do this the right way!
Coming Fall 2026! Be the first to know when doors open and get early action takers bonuses and discounts.
THIS IS THE SYSTEM I CREATED AFTER 1000’s OF ONLINE TRAINING SESSIONS
I take the guesswork out of how to approach your training and provide the type of workouts you need to get the results you’ve always hoped for.
Coming Fall 2026! Be the first to know when doors open and get early action takers bonuses and discounts.
YOU'RE ONE STEP AWAY FROM STRONGER, LEANER MORE CONFIDENT YOU!
By now, you know exactly what Straight Up Strength is all about—so the only thing left is to decide if you’re ready to commit to yourself for the next 8 weeks.
For less than the cost of a single personal training session, you’re getting:
An 8 week fitness program that has transformed 100's of women.
A sustainable exercise routine that teaches you how to optimize your fitness in midlife....without boring you to tears or leaving you sore or injured.
Access to an experienced personal trainer who can guide you on appropriate modifications and progressions.
Connection to an amazing community of like-minded women with similar goals who will motivate you and keep you accountable.
Workouts that are challenging but also fun and never boring!!
Frequently Asked Questions
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