Discover the system that's helped thousands of women get strong and build lean muscle without ever setting foot in the gym.
What if I told you that you can get incredible results right from home without fancy or expensive equipment?
I’ve coached over 2,000 women using the STRAIGHT UP STRENGTH principles, and one thing is clear, these workouts deliver results.
And let's be real, staying consistent with your workouts is nearly impossible when you don’t have the time (or motivation) to get to the gym.
That’s where my proven training system comes in.
No more second-guessing. No more wasted time.
Just a clear, effective plan that fits into your life—in less than 40 minutes a day.
Get stronger, leaner, and more confident—without having to ever set foot in the gym.
Starting at just $229, Payment options are available at check out.
Starts Monday, March 24th!
WHAT'S INCLUDED
36 WORKOUTS you can do with minimal equipment (Dumbbells, Bands, Stability Ball, and Bench or chair).
FULL-LENGTH VIDEO or follow within the app. Modifications for all levels from confident beginner to advanced
DAILY CHECK IN's to help you stay on track
PRIVATE in APP messaging and Community
32 Strength, Lower Impact HIIT, and CORE workouts + 4 BONUS Stretch/Mobility
PLUS - 4 LIVE WORKOUTS!! (Dates TBA)
BI-WEEKLY COACHING CALLS Stay accountable, get expert guidance, and keep your momentum strong
Sign up now!
Starts Monday, March 24th
Fitness at Your Fingertips
Upon registration for the STRAIGHT UP STRENGTH, you'll get immediate access to your Trainerize app account.
Simply complete the checkout process, and when STRAIGHT UP STRENGTH starts, your workouts will be ready to go!
No more guessing what workouts to do or when; it's all programmed for you right in the app!
Sign up now, starts Monday, March 24th!
Your Workouts Shouldn't Feel Like a Chore.
Tired of working out alone in your basement, staring at the same four walls, feeling bored out of your mind?
You start a workout, go through the motions, but deep down, you’re over it.
You’re not seeing real progress, and honestly? You’re dreading it before you even begin.
It’s time for a change.
You need a reason to show up. A reason to push play, pick up those weights, and actually look forward to training again.
Because when your workouts feel good, when they challenge you just enough and keep you engaged—you don’t just stick with them. You GET RESULTS 💪🏻
That’s exactly why I created STRAIGHT UP STRENGTH.
This isn’t just another online app—it’s a system designed to keep you progressing, getting stronger, and seeing results without burning you out.
✔️ Build lean muscle & burn fat with strategic strength workouts
✔️ Train smart—so you feel stronger, not exhausted
✔️ No fancy gym required—just minimal equipment & a solid plan
Strength Training should feel empowering—not like a punishment.
Let’s make your workouts something you actually look forward to.
Starting at just $229, Payment options are available at check out.
Starts Monday, March 24th!
MUSCLE IS THE ANSWER
We all know staying in shape as you get older takes effort. Like, a lot more.
At age 54, I can honestly tell you that the hours of endless cardio and light weights that got me kept me in shape in my 20’s and 30’s simply doesn’t cut it anymore.
We know why this is, but yet too many women aren't making strength training enough of a priority. If you want to feel and look lean and fit in midlife and beyond, you're going to need to start strenth training.
But let’s be real—having the information is one thing… actually DOING it is another.
That’s why I’m inviting you to get the structure, accountability, and expert support you need to turn your plan into RESULTS.
Whether you consider yourself a more of a beginner or you are a seasoned fitness enthusiast STRAIGHT UP STRENGTH is for YOU.
I offer modifications for all workouts including low-impact options, and make substitutions for common issues like wrists and shoulders that are common amoung midlife women.
Transform your body with STRAIGHT UP STRENGTH
-
ENJOYABLE: Some women find strength-based workouts downright boring. I agree that they can feel monotonous at times, which is why I've made it my mission to make sure we get the mix of progressive overload along with variety…so you still get awesome results minus the boredom!!
-
EASE: These workouts are between 30-40 minutes so they can fit into your busy schedule. All workouts can be done from home with minimal equipment.
-
EFFECTIVE: Most of my clients tell me that in about 4 weeks in, they definitely feel stronger and look a lot more toned than when they started. Most clients love their results so much they join the membership so they can keep going even after the program is over!
Starting at just $229, Program Begins Monday, March 24th!
WHAT CAN YOU EXPECT FROM STRAIGHT UP STRENGTH
32 UNIQUE FUNCTIONAL STRENGTH BASED WORKOUTS
Designed to challenge your strength, burn fat and build lean muscle. Since every workout is unique....you'll never plateau or get bored!
All workouts include a 5 min warm up and are between 30-40 min each.
FOLLOW ALONG FULL LENGTH VIDEOS + WORKOUTS IN THE APP
This program provides the option of follow along video or working at your own pace within the app! This is the best of both worlds and allows you to train at a level most comfortable for YOU!
IN APP ACCESS + VIDEO and TRACKING YOUR PROGRESS
Upon registration you will receive a link to set up the app where you can connect with me directly via messenger for any questions that come up for you during the course of the program.
WEEKLY LIVE WORKOUTS AND COACHING
Each week I’ll be hosting a LIVE workout or a Q+A Coaching Call where we’ll have the opportunity to connect on a deeper level outside of the app!! These sessions are a great way to get a little ‘extra help’ if you need it or you just want to say hi!
THE STRAIGHT UP STRENGTH SYSTEM
Your step-by-step guide to building strength, staying consistent, and seeing real results—all in less than 40 minutes a day.
WEEK 1-2: Build the Foundation
✔️ Learn the key movement patterns for strength, stability, and proper form
✔️ Establish your baseline strength and get comfortable with the workouts
✔️ Start tracking progress so you can see measurable results
✔️ Get support on our bi-weekly coaching call to stay on track
WEEK 3-4: Progress & Confidence
✔️ Increase intensity with smart progressions (more reps, weight, or time under tension)
✔️ Fine-tune technique to ensure proper form and injury prevention
✔️ Notice changes in strength, endurance, and energy levels
✔️ Midway check-in for accountability and motivation
WEEK 5-6: Strength & Momentum
✔️ Challenge your muscles with heavier weights or advanced variations
✔️ Push past plateaus with progressive overload strategies
✔️ Refine your routine to fit YOUR lifestyle and goals
✔️ Stay motivated with ongoing coaching and support
WEEK 7-8: Own Your Results
✔️ Feel stronger, leaner, and more confident in your body
✔️ Learn how to continue progressing independently after the program
✔️ Master sustainable habits that keep you consistent for life
✔️ Celebrate your progress—and set new goals!
Starting at just $229, Payment options are available at check out.
Starts Monday March 24th
READ WHAT OTHERS ARE SAYING!
FINALLY - A STRENGTH TRAINING PROGRAM GEARED TOWARD THE UNIQUE NEEDS OF WOMEN IN MIDLIFE
Throughout all 8 weeks of STRAIGHT UP STRENGTH, I’ll be coaching you every step of the way—both in the app and through video coaching all for less than one private session!!
No more wondering what to do or how to modify—I’ll be right there with you, guiding you through every workout.
Women tell me their favorite part of this program is that it feels like having a trainer right in their home! (at a fraction of the price!!)
Hey there! I’m Jen Kirsch… online certified personal trainer and nutrition coach with nearly 3 decades in the fitness industry.
I am also a 54-year-old woman, wife, and mom of 3.
I've had my share of unexpected midlife curveballs, setbacks, and hormonal mayhem so I know some of what you are up against when trying to make changes to your body in midlife.
I've created the STRAIGHT UP STRENGTH with you in mind.
You see, I've been coaching fitness for over 30 years and since then I've trained thousands of women using the same techniques you'll find in STRAIGHT UP STRENGTH so I know what it can do for you too!!!
One of the most common struggles I hear from midlife women is, "I want to get leaner and more toned but I have a hard time being consistent and I really need accountability"
I will teach you my top secrets for staying fit at home—and how you can maximize your results with minimal equipment in less time.
The STRAIGHT UP STRENGTH system is exactly how I program for my private clients and what I personally follow, so I know it works!
THIS IS THE SYSTEM I CREATED AFTER 1000’s OF ONLINE TRAINING SESSIONS
WHAT'S INCLUDED
An 8 week fitness program that produces noticeable results in less time.
A sustainable exercise routine that teaches you how to optimize your fitness in midlife....without boring you to tears or leaving you sore or injured.
Access to a trainer who can guide you on appropriate modifications and progressions..I will be right there with you for every minute of every workout!
Connection to an amazing community of like-minded women with similar goals who will motivate you and keep you accountable.
Workouts that are challenging but also fun and never boring
Starting at just $229, Payment options are available at check out.
Starts Monday, March 24th!
I take the guesswork out of how to approach your training and provide the type of workouts you need to get the results you’ve always hoped for.
STRAIGHT UP STRENGTH
Start Your Enrollment by dropping your name and email below!
Once you have dropped your name and email above you will be taken to select your payment option:
One Time Pay: $229
Two Payments of $149
Then you will be taken to make your payment and get access to the app for this round of Straight Up Strength!
Transform your body with STRAIGHT UP STRENGTH
-
What equipment do I need?Ideally, you'll have two or three sets of dumbbells ranging from 5 to 8 pounds up to 20 to 25 pounds, depending on your fitness level. Additionally, traditional weight training equipment, a bench, stability ball, and mini bands are utilized. Modifications are given in many cases, however click here if you would like links to suggested equipment.
-
What format do the workouts come in?Each workout includes step-by-step instructions and a space to track your sets, reps, and weights. As a VIP you'll also get access to the full-length follow-along guided video as well as LIVE workouts for a more immersive experience.
-
Can I modify and work around injuries?Alternatives are provided for various exercises to accommodate injuries. However, if your injuries significantly limit basic movements like squats, lunges, and push-ups, the program may be challenging. Coaching calls can offer personalized guidance.
-
Is it possible to join later?Currently, VIP enrollment is limited to alumni of my Straight Up Strength programs and recent fitness challenge participants. The next enrollment window will not be until late Spring 2025.
-
How many workouts are included in each cycle and how long are they?Each week, you'll receive four full-length strength training workouts, averaging 35 to 40 minutes. Additionally, shorter core, flexibility, and HIIT workouts are provided as add-ons, ranging from 10 to 20 minutes.
-
I've been a part of several of your programs. Will those be available in the app?No, you'll still access your other programs on the website jenniferkirschfitness.com.
-
Will I retain access to my current round of Straight up Strength?If you're currently in the live 8-week round of Straight Up Strength then you will maintain access to the last 2 weeks workouts for 4 weeks so that you can complete any final workouts that might not have been complete...if you choose to. However, if you missed a workout you do not need to try and go back to complete that workout, you can just move forward into the new workouts that are being given to you upon signing up for the Straight Up Strength Series.
-
Will there be another 8-Week Straight Up Strength, and if so when?The next Straight Up Strength 8 week program is tentatively scheduled for Spring of 2025. By selecting the VIP option, you'll automatically be enrolled in Straight Up Strength when the new cohort begins provided your account is in good standing. Keep in mind, Straight Up Strength offers enhanced coaching and additional features beyond the monthly continuity…. By opting for the continuity VIP option now, your access to the live Straight Up Strength program will be included in your membership. As well as all future Straight Up Strength Programs, for as long as you remain a VIP Member.
-
Is the continuity SUS and SUS VIP good for beginners?This program is not a beginner program. It's assumed that you have some experience with strength training. If you are new to training in this capacity, check out the STRONGER U Basics program HERE. Feel free to us support@jenniferkirschfitness.com for guidance on the best fit for you.
-
What if I can't do four workouts per week?Consistency is key, but the workouts in the program allow for a level of flexibility. For best results, aim for at least three workouts per week adjusting as needed for busy weeks or unpredictable schedules.
-
What if I'm doing another program or app?Consider your current fitness level and listen to your body. Overtraining may hinder results, so focus on quality over quantity. Choose the program that aligns best with your goals and recovery needs.
-
Do the workouts include full length videos?The workouts in the SUS include demo videos or cues for each exercise. SUS VIP members gain access to full-length follow-along guided videos in addition to the features offered in the app and the added coaching support with messenger access and LIVE monthly events.
-
What if I'm over 60? Can I still do this program?Can I still join? Yes absolutely!! The program is suitable for all adult women…(my clients range in age from mid 40’s to 70 + years old. As long as you have a good fitness level and no significant injuries, you're welcome to participate!!
-
What's your refund policy?The Straight Up Strength Series membership is month-to-month, with just a one-month minimum commitment. You’re free to cancel anytime, and there’s no long-term commitment required! If you ever decide to cancel, you’ll still have access to the app through the end of your current billing cycle. After that, your access will simply end on what would have been your next billing date.
-
What if I want to do all LIVE workouts?I teach live 3x per week and each workout is 60 minutes. If you have questions about that option please click here to book a LIVE class.
-
Do I have to join FB?Facebook is not a requirement of the program however it's a great way to connect with other women in my community outside of the app.
-
Upgrade Policy for SUS and SUS VIPTo ensure a smooth transition between SUS and SUS VIP memberships, we have established the following guidelines, especially around the time of the STRAIGHT UP STRENGTH 8 week coaching program. Upgrades from SUS to SUS VIP are not allowed within 45 days prior to any STRAIGHT UP STRENGTH event. Downgrade Restrictions: After becoming a VIP member, you cannot downgrade to Basic for at least 45 days after the completion of STRAIGHT UP STRENGTH. If you cancel your membership prior to the start of STRAIGHT UP STRENGTH you will have the option to register separately for the program when registration opens in February 2025 For assistance with your membership, please contact our support team. Thank you for your understanding and cooperation.